The grocery industry is once again facing a food labeling scandal that could send shockwaves around the globe.

An established UK retailer, known for sourcing only “the best British beef,” is embroiled in a criminal investigation for alleged fraud, following accusations they have been selling “large volumes” of pre-packed meat and deli products originally sourced from South America and Europe.

When it comes to food label claims, the unfortunate truth is that this is not an isolated incident. Anecdotally, we are hearing troubling reports of numerous independent, sustainable farmers being quietly dropped in favor of cheaper conventional products that appear to be ‘green.’ And while it’s tempting to blame this on pandemic-related supply chain issues or inflationary pressures, the reality is the practice of “greenwashing” began well before COVID-19. And unfortunately, it seems to be getting worse.

What does this mean for farmers and eaters? Read and share our latest blog here—and let us know what you think.

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