Greetings in the new year! Whether you are an AGW-certified producer, someone considering certification or an aspiring farmer who just learned about our work, thank you for reading. We are ready for an exciting year, and our teams are working hard to provide the best certification services and support that we can possibly offer. In the year ahead, please use us as a resource. Ask us questions. Talk to us about what you need so that we can determine how we can help. We can’t wait to hear from you.

For AGW-Certified Producers: Call for Photos
Our Marketing team is fine-tuning our communications plan for the year ahead and would like to refresh our photo files. If you have any favorite new photos of your farms and ranches, AGW-certified products, or you at work on the farm, please pass those along. You can email them to either info or your regional outreach coordinator.

For AGW-certified producers: Materials Prep for Winter Events
Members of our Marketing Team are preparing for event season, which kicks off at the EcoFarm Conference in Pacific Grove, CA. If you’re also heading to events in your area as an attendee, exhibitor or presenter and need marketing materials to showcase your certification, please be sure to visit our online shop for AGW-merchandise. Don’t forget to include the appropriate AGW logos on your business cards, digital branding and more – just be in touch if we can help.

Making the Most of Your Certification
AGW-certified businesses are able to use some of the most valuable, meaningful labels leading the marketplace today. Members of this growing community are industry leaders in farm animal welfare and environmental sustainability. Are you interested in taking full advantage of the services offered by the AGW program? A quick and important read, Help Us Help You explains how we can work together to maximize your certification—and by doing so, convey your hard work and sustainable management practices to your customers.

This Month On Social Media: Resources for Livestock Farmers
For those of you on social media, we’ll be featuring resources specific to livestock producers during the month of January. Keep an eye out on our Facebook, Instagram, Twitter and LinkedIn for technical articles, reminders about our farmer-specific resources and publications related to livestock farming.

In the Media

• In a recent article, Newsweek encourages consumers to read labels and seek out third-party verified products from programs like Certified Animal Welfare Approved by AGW

• Cochrane Today features AGW-certified Providence Lane Homestead in Alberta, Canada in their News Year in Review

• Vermont Public features AGW-certified Ice House Farm in Goshen, VT in a recent article about climate smart agriculture in Vermont

You can help us reach more farmers by sharing our weekly farmer updates. Just pass this linkalong and thanks for helping us get the word out about farmer resources and AGW-certified businesses.