Greening the holidays with your help

Dear Rebecca,

The holiday season is here, and I hope you and your families are doing well, especially as COVID-19 cases are increasing rapidly across the country. Please stay safe. Take care of yourselves and those you love as we move into what is expected to be several difficult winter months. If you need it, we hope our COVID-19 resources and blog post about preparedness are helpful. Between now and the end of 2020, our team will stay focused on farmer support, consumer education and building relationships with supporters who give to sustain the work that we do together. You can read more about what we’re up to in the coming weeks through the updates below. As always, thank you for all that you do.

Certified Regenerative by AGW Pilot Update
Several weeks ago we shared the launch of AGW’s newest certification, Certified Regenerative by AGW. Our team is still reviewing the impressive applications from farms and ranches across many different regions. The first cohort will be announced very soon, so please stay tuned for this exciting announcement!

AGW-Certified Producers: Get your products in front of customers this holiday season!
The AGW Marketing team is hosting a webinar to let people know how and where to buy AGW-certified products for the holidays. Do you use promo codes or offer coupons for orders placed online? Are you offering gift baskets, bundles, online shopping or special orders? Check your inbox to find information from our Farmer and Market Outreach Coordinators to make sure we have the info we need to include you. Deadline for updating your information is Sunday, December 6th. Make sure your customers know about this too! Here is the link you can share—and encourage people to register ASAP, spaces are limited!

Giving Tuesday Thank You
Our sincerest thanks to all who donated, helped share our social media posts, told your neighbor about AGW and helped spread the message about the work of AGW. We wouldn’t be able to do what we do without you and without the support of so many.

Featured Blog Post: Help Us Help You
You work hard for your AGW certification, and we want to help you make the most out of it! Read more about how to make sure you are putting your farm story and verified, high-welfare management practices front and center.

Updates From Your Peers
We love sharing these press mentions so that we can see what other AGW-certified producers are up to across North America—and around the globe. This week,

  • The Western Producer featured AGW-certified Dylan and Colleen Biggs of TK Ranch in Alberta, Canada in a recent article entitled “Direct Beef Marketing Not for ‘Faint of Heart’”
  • Greenville News featured AGW-certified Patient Wait farm in an article about area turkey farms adapting for the holidays during a pandemic
  • Powys County Times covered the recent certification of Partridge Farm in Shropshire, UK. If you have news to share, please let us know so we can help spread the word.
Andrew Gunther
Executive Director
Need help navigating with everything up in the air? Check out our COVID-19 Collected Resources for Farmers page here,
and let us know how we can help.
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