Make the most of your certification, certified farm goes solar, farm-to-farm sales & more

July’s Focus On Farming from A Greener World
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July 2018
Make the most of your certification!
Back in March, a report from leading food and beverage market researcher, the Hartman Group, revealed the Certified Animal Welfare Approved by AGW label has the highest impact on consumer purchasing behavior of any food certification label.

We’ve just had even more positive news: Compassion in World Farming (CIWF), a global farm animal welfare nonprofit, recently compared 34 higher welfare certifications across 10 countries. The Certified Animal Welfare Approved by AGW label was the only program that met all of CIWF’s higher animal welfare criteria for laying hens!

With such great news, it’s more important than ever to make sure you’re displaying your AGW logos on all your products and websites for consumers to see. We offer a range of marketing support for certified farms and ranches, and anyone selling certified products, with extensive experience in marketing, PR, communications and best positioning AGW-certified products in a competitive marketplace. From simple talking points to help you explain what certification means, to a complete professional label overhaul, we’re here to help!

To get you started, you’ll find a Branding Guide and downloadable logos on our new website, as well as branded merchandise at affordable prices–including aprons, banners, hats, water bottles, signs, mouse pads and even bandanas. Shout it loud and proud!

Featured Resources and News about sustainable farming and ranching
Get social
An online presence is now a necessity for most farming and food businesses. But it’s more than just having a website. Social media is a vital part of any communications and marketing strategy—particularly if you’re selling directly to the consumer. In the latest issue of Sustainable Farming, Stephanie Vanlochem discusses the key do’s and don’ts for social media success. Read “Get Social” on pp. 12-13. If you haven’t already, find us on Facebook, Twitter and Instagram and join the conversation!
Certified farm goes solar
Hunter Farms, Inc. (Certified Animal Welfare Approved by AGW beef cattle) in Jakin, GA, is the site of a newly completed 1.8 MW solar project. With the completion of this project, the farm is a model of true sustainability, harnessing sunlight for both food production and electricity. We are proud to work with farms like Hunter Farms, who demonstrate their commitment to sustainable farming practices. Want to read more? Click here —
Upcoming events
July 25-28: American Cheese Society Conference in Pittsburgh, PA
August 5: Blue Ridge Women in Agriculture AGW Workshop and Farm Tour in Zionville, NC
Sept. 22: Lori’s Natural Foods Center Harvest Fest in Rochester, NY

See all upcoming events —
Farm-to-farm sales
New Listings: Certified Animal Welfare Approved by AGW Nubian and La Mancha goats for sale (Champaign, IL); Certified Animal Welfare Approved by AGW SimAngus commercial herd for sale (Hayesville, NC); Registered American Milking Devon cattle for sale (Danville, VT); Certified Grassfed by AGW cows, calves and steers for sale (Marshall, VA); Certified Grassfed by AGW bred Highland cows for sale (Worthington, MA) and more. View listings or submit your own —
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