Monday Marketing Message

From: “Annie Baggett, Agritourism Marketing Specialist” <annie.baggett@ncagr.gov>
Date: January 25, 2016 at 2:17:39 PM EST
To: <traci@lucky3farm.com>
Subject: Verify your business on Google. | MONDAY MARKETING MESSAGE | NCDA&CS
Reply-To: annie.baggett@ncagr.gov

Monday Marketing Message
Helping farmers achieve results through proven
promotional tools to gain new visitors, enhance farm experiences, and increase sales and overall farm value.
Google. The first place potential customers go to find you.

How would your family feel if you got to the farm gate to discover it was locked up tight with different hours than what you Googled an hour ago? Really disappointed, right?

Families, a primary audience for farms welcoming visitors, are using Smartphones more than ever to navigate how they will spend their time and money – and, in real time, too.

60% of Millennials, including adults with children under the age of 18, use mobile devices to research products and services to include destinations like yours today.

Do not disappoint! Potential customers may be bummed when they discover that the u-pick season is over, they can’t take that hay ride they wanted or can’t spin in the tire swing on your farm’s playground. If they take their disappointment to your Google reviews or social media accounts, it could add negative content to your marketing message. (Remember, it takes at least 10 times the number of positive messages to counteract one negative voice.)

Begin the rural experience of a lifetime before customers even arrive at your farm and save yourself a few customer service headaches at the same time. Verify your farm’s website address, hours, activities, map and contact information today.
Learn more: https://www.google.com/business/

Your success as you welcome visitors to your farm is our job. Thank you for all that you are doing.

Invite others with an interest in agritourism to receive the Monday Marketing Messages with an easy sign-up using this link:
http://ncagr.gov/markets/agritourism/index.htm
This Monday Marketing Message is brought to you by the
N. C. Department of Agriculture & Consumer Services
in order to enhance our state’s top industry, preserve our farmland
and inspire future generations to farm.

2 West Edenton Street | Raleigh, North Carolina 27601
Annie Baggett | Agritourism Marketing Specialist
919-707-3120 | annie.baggett@ncagr.gov

http://www.VisitNCFarms.com | http://www.gottobeNC.com | #GotToBeNC